Tested by the Hammacher Schlemmer Institute: The Best Children's Digital Camera

New York, NY, September 1, 2010 - Hammacher Schlemmer announces The Best Children's Digital Camera after it outperformed all other models in tests for ease of use, performance, features, and durability.

The Hammacher Schlemmer Institute's research team conducts extensive side-by-side testing of products using carefully controlled variables. After testing is complete, all of the products are rated on specific attributes such as functionality, ease of use, and durability

The Hammacher Schlemmer Institute worked with a panel of grade school teachers, parents, and children to test and evaluate each camera and The Best model outperformed the competition in every category.

Panelists lauded The Best Children's Digital Camera for having an easy-to-understand instruction manual, readily accessible buttons, and a grip that was "great for small hands." Competing models were criticized for having "buttons with multiple functions that could easily confuse a child" and instruction manuals that were "too complicated for a child to read."

"Parents and teachers agreed that The Best Children's Digital Camera was very intuitive and easy for children to use, increasing the likelihood that children will enjoy using the camera and remain engaged," explained Sheri Camarata, Product Research Supervisor for the Hammacher Schlemmer Institute. Unlike lesser cameras that produced blurry, pixilated images, The Best model generated crisp, clear pictures with vivid colors when viewed on the LCD, on a computer, and in 4" x 6" prints.

The Best model has a 1½" color LCD and 256 MB of built-in memory that stores up to 500 photos at 2MP resolution and records up to eight minutes of video. It includes AV cables for viewing pictures and movies on a television and comes with Windows- and Mac-compatible software for adding frames and other visual effects to pictures.

The Best Children's Digital Camera is available from Hammacher Schlemmer for $59.95. For more information, please visit www.hammacher.com/79797 or call 1-800-543-3366.

About The Hammacher Schlemmer Institute
The Hammacher Schlemmer Institute is a non-profit organization created in 1983 to research, test, and rate consumer products objectively and determine which products are The Best in a given category. The Institute regularly conducts rigorous product tests in laboratory and home settings, in consultation with technicians, experts, and consumer panels.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com at its landmark store on East 57th Street in New York City.