HAMMACHER SCHLEMMER: AMERICA'S LONGEST RUNNING CATALOG CELEBRATES 160 YEARS.

New York, NY, November 11, 2008 - Amid an atmosphere of economic uncertainty and industry-wide struggles, Hammacher Schlemmer continues to provide its customers with innovative products and outstanding service. The company, which opened the doors of its first store in 1848 and which publishes America's longest running catalog, recently marked its 160th year in business.

"We've weathered the Civil War, the Great Depression, and two World Wars," said Fred Berns, Hammacher Schlemmer's General Manager. "We've been in business for 160 years and served five generations, so customers can trust that we'll be around for a long time to come."

Mr. Berns credits the company's longevity to its ability to embrace innovation while remaining true to its core values.

Throughout its history, Hammacher Schlemmer has earned a reputation for introducing products that are the first of their kind--ground-breaking items that are now staples in every American household. The company introduced the first Pop-Up Toaster in 1930, the first Automatic Steam Iron in 1948, and the first Portable DVD Player in 1998.

Through it all, Hammacher Schlemmer has held steadfastly to its uncompromising business philosophy: carry the best quality products available, offer unique or hard-to-find merchandise, personally guarantee every item, embrace innovation and always provide exceptional customer service.

This tradition has attracted a prestigious clientele to Hammacher Schlemmer. Members of Royalty, heads of state, and celebrities--from Czar Nicholas to Alfred Hitchcock to the Beatles to the president of France and the Queen of England--have walked through its doors and browsed through the pages of its catalog.

"The customer has always been our first priority, and that dedication to serving the customer's needs is what keeps people coming back year after year," stated Mr. Berns.

Many things have changed in the 160 years since Hammacher Schlemmer first opened its doors, but one thing remains the same--a commitment to innovation and superior customer service that continues to be the cornerstone of Hammacher Schlemmer's success.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com at its landmark store on East 57th Street in New York City.