THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST BREADMAKER.

New York, NY, July 1st, 2008 - Hammacher Schlemmer announces the selection of The Best Breadmaker chosen over other models in tests by the Hammacher Schlemmer Institute for its superior ability to consistently bake bread with a moist, airy interior and crisp crust.

"The Hammacher Schlemmer Institute is a not-for-profit corporation established in 1983 to research, test, and rate products objectively without commercial bias," explained Tara-Ann Dugan, Product Research Manager.

The Best Breadmaker's dual kneading blades mixed ingredients quickly and evenly, while lesser units with only one blade failed to thoroughly incorporate the flour, water, and yeast, resulting in dense, heavy loaves. The victorious unit produced white, wheat, and multigrain loaves with consistently brown crusts and evenly textured interiors.

Unlike other models that required strict adherence to manufacturer-provided recipes, the Best Breadmaker was the only unit that permitted ingredient and baking time adjustments, and all customized settings can be saved for future baking.

"The Best Breadmaker's ability to accommodate homemade bread recipes was lauded by panelists," stated Tara-Ann. "Home cooks do not want to be restricted by a manufacturer's recipe, and the ability to save time and ingredients variations ensures consistent results."

With a 13-hour timer, eight baking cycles, including a kneading phase to stretch gluten, three rising and stir-down phases, and a warming cycle, the Best Breadmaker proved to have superior features to other breadmakers.

The nonstick bread pan ensures easy removal of loaves and simple cleaning, a quick baking cycle (requires rapid rise yeast) produces a loaf in less than two hours, and the unit also accommodates sourdough starters. The Best Breadmaker is available from Hammacher Schlemmer for $204.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.