THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST CHILDREN'S ATM.

New York, NY, October 1st, 2009 - Hammacher Schlemmer announces the selection of the Best Children's ATM, chosen over other models in tests by the Hammacher Schlemmer Institute for its counting accuracy, ease of use, and features.

"Since its inception in 1983, the Hammacher Schlemmer Institute has been committed to testing consumer products and determining which are the best," explained Tara-Ann Dugan, Product Research Manager.

Toy ATM banks provide a fun, engaging platform for children to learn basic math skills and the benefits of saving money. Young account holders interact with the teller using keypad, and have their own ATM card and PIN for checking account balances, making deposits, or withdrawing funds.

The Hammacher Schlemmer Institute formed a panel of grade school teachers and parents to test each model for ease of use, and The Best Children's ATM was favored for its "large, easy to read LCD screen" and "simple buttons," unlike lesser models with "rather small" LCDs and buttons that were "small" and "difficult to press."

The Best Children's ATM calculated 20 coins of different denominations and $172 in bills without making a single error, unlike other ATM banks that failed to read some of the coins. The Best model automatically accepts cash through a motorized bill feeder (similar to a real ATM's), while lesser units had narrow slots that allowed bills to get stuck.

"Parents and teachers agreed that The Best Children's ATM was the most intuitive model," said Tara-Ann Dugan. "It has simple buttons like 'Balance' and 'Deposit', while the competing models had buttons that, as one parent stated, 'would have to be explained thoroughly to the child.'"

The Best Children's ATM accepts deposits up to $999.99 and displays accurate, up-to-date account information on its screen. It is available from Hammacher Schlemmer for $39.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.