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THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST ELECTRIC BLANKET.



New York, NY, September 1st, 2009 - Hammacher Schlemmer announces the selection of The Best Electric Blanket, chosen over other models in tests by the Hammacher Schlemmer Institute for its superior comfort, heating ability, safety, durability, and features.

For 26 years, the Hammacher Schlemmer Institute's research team has conducted extensive side-by-side testing of products using carefully controlled variables. After testing is complete, all of the products are rated on specific attributes such as functionality, ease of use, and durability.

The blankets' surface temperatures were measured using an infrared thermometer, and The Best Electric Blanket varied only by 0.17º F on average after eight hours. The Best Electric Blanket has 20 temperature levels--the most of any tested--allowing users to find a perfect level of heat.

Unlike lesser blankets that felt stiff and scratchy, panelists praised The Best Electric Blanket's micro plush fabric as, "Very soft and cuddly, not itchy at all." Other models were criticized for having bulky wires that made the blankets "less comfortable," while The Best Electric Blanket was lauded for its virtually undetectable wires.

"Our customer feedback indicates that consumers prefer an electric blanket that has superior safety features," explained Tara-Ann Dugan, Product Research Manager. "The Best Electric Blanket has a patented safety system that monitors the blanket's heat output 120 times per second to prevent overheating."

The Best Electric Blanket is machine washable and dryable, and tests showed that it did not shrink, pill, or fray after multiple washing, unlike lesser units that shrank as much as 2" and showed noticeable pilling.

The Best Electric Blanket is available from Hammacher Schlemmer for $79.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.

About The Hammacher Schlemmer Institute
The Hammacher Schlemmer Institute is an independent, affiliated, testing organization that was started in 1983 to test products to determine those items that are superior in a given category. The Institute regularly conducts rigorous product tests in laboratory and home settings, in consultation with technicians, experts, and consumer panels.

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