THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST ELECTRIC DELI SLICER.

New York, NY, October 1st, 2008 - Hammacher Schlemmer announces the selection of The Best Electric Deli Slicer chosen over other models in tests by the Hammacher Schlemmer Institute for its ability to quickly cut smooth, paper-thin slices, ease of handling, safety, and features.

"Since its inception in 1983, the Hammacher Schlemmer Institute has been committed to testing consumer products and determining which are the best," explained Tara-Ann Dugan, Product Research Manager.

The Best Electric Deli Slicer's 1/4-horsepower induction motor rotates the hardened stainless-steel blade at 372 rpm, quickly cutting deli-worthy slices of roasts and bricks of cheese, while lesser models yielded ragged cuts, and one unit even jammed, causing the blade to stop.

"The Best Electric Deli Slicer's tray glides toward the blade with minimal effort," explained Jaclyn Gragnani, Product Research Analyst. "Competing models required forceful stokes and became more difficult to handle during extended periods of slicing."

Scoring highest for safety, the Best Electric Deli Slicer has rubber feet and a stout, anodized aluminum construction for optimal sturdiness, an easy-to-grip handle for confident control, and a blade lock to protect curious fingers. The Best Electric Deli Slicer adjusts to cut slices from deli-thin to 1/2" thick at the turn of a dial, it automatically sharpens the blade during use, and the unit wipes clean with a damp cloth.

The Best Electric Deli Slicer is available from Hammacher Schlemmer for $449.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.