THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST ELECTRIC KNIFE.

New York, NY, September 1st, 2008 - Hammacher Schlemmer announces the selection of The Best Electric Knife, chosen over other models in tests by the Hammacher Schlemmer Institute for its ability to quickly cut smooth, uniform slices from crusty breads, large roasts, and delicate tomatoes with little effort.

"For 25 years, the Hammacher Schlemmer Institute has performed comparison tests to determine which products are the best of their kind," explained Tara-Ann Dugan, Product Research Manager.

Unlike lesser models that required forceful sawing strokes and yielded ragged slices, the Best Electric Knife glided through a whole ham and sliced a tomato's skin without damaging the flesh of the fruit.

It has two blades--carving and bread--that are 6¾" and 7½" long respectively, allowing you to cut restaurant-worthy, long, thin slices from large turkey breasts or round loaves of bread.

"The other models were heavy and difficult to maneuver," explained Tara-Ann. "But the Best Electric Knife's lightweight, ergonomic handle was the easiest to hold, resulting in a perfect score for maneuverability."

Scoring highest for safety features, the unit's trigger instantly stops the blade when released and both blades store in an included hardwood block that prevents accidental contact with the sharp edges. The Best Electric Knife was easiest to clean; the blades release from the handle at the touch of a button and can be cleaned in a dishwasher.

The Best Electric Knife comes with detailed, easy-to-follow, illustrated instructions for carving turkeys, ham on the bone, and cutting bread in a herringbone pattern. It is available from Hammacher Schlemmer for $49.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.