THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST STAND MIXER

New York, NY, September 1st, 2008 - Hammacher Schlemmer announces the selection of The Best Stand Mixer chosen over other models in tests by the Hammacher Schlemmer Institute for its mixing ability, ease of use, stability, and features.

"For 25 years, the Hammacher Schlemmer Institute has performed comparison tests to determine which products are the best of their kind," explained Tara-Ann Dugan, Product Research Manager.

The Best Stand Mixer thoroughly mixed cake batter and cookie dough until all ingredients were evenly distributed, and quickly whipped heavy cream until it formed stiff peaks--the hallmark of homemade whipped cream. Lesser models failed to incorporate the flour, eggs, and butter for the cake batter and produced thin, runny whipped cream.

"Not only is the Best Stand Mixer powerful, but it proved to be the easiest to use," stated Tara-Ann. "Its 15-miute timer automatically shuts off the power, preventing over-whipped cream, and the paddle, dough hook, and whisk interchange easily."

The Best Stand Mixer's bowl was taller than the competition's bowls and kept all ingredients contained during vigorous mixing, while other units allowed flour and cream to spatter out of the bowl on the highest speeds.

Although lighter than most mixers tested, its non-skid base was the most stable, resulting in the least vibration and noise. The 7-qt. stainless-steel bowl accommodates triple batches of bread and cake recipes, yet its handles make it easy to hold and pour batter into baking pans.

It has a 1,000-watt motor, 12 speed settings, and three ports for attaching other food appliances available from the manufacturer. The Best Stand Mixer is available from Hammacher Schlemmer for $399.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.