THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST SUN HAT.

New York, NY, February 1st, 2009 - Hammacher Schlemmer announces the selection of The Best Sun Hat, chosen over other models in tests by the Hammacher Schlemmer Institute for its ability to block harmful UV rays, water-resistance, durability, and features.

The Hammacher Schlemmer Institute conducts systematic testing of leading products, often working in concert with experts, independent laboratories, or consumer panels to analyze results and determine which products are "The Best".

The Hammacher Schlemmer Institute commissioned an independent laboratory to test the hats and the Best Sun Hat earned a 50+ UPF rating--the highest possible--for its ability to block 98% of UV rays.

While lesser models had short brims that provided insufficient coverage, the front and back of the Best Sun Hat's brim extend to 3 1/4" from the crown to protect the face and neck while the sides protect ears by extending to 2 1/2".

"The Best Sun Hat provides comprehensive UV protection and is extremely durable," explained Tara-Ann Dugan, Product Research Manager. "After five cycles in a laundry machine, the Best Sun Hat did not show any signs of shrinkage or damage, while four other competing hats were unwearable after five washes."

It's made of tightly woven yet breathable 93% nylon/7% spandex, treated with a weather- and stain-repellant finish. During tests, the Best Sun Hat resisted a sustained, high-pressure stream of water, allowing only minimal amounts to seep through the mesh panels and grommets.

The hat's crown and brim have a layer of closed-cell foam that provides buoyancy, a secret pocket secures currency and IDs, and the vented mesh crown provides superior heat release. The Best Sun Hat is available from Hammacher Schlemmer for $74.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.