THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST SWIM MASK.

New York, NY, June 1st, 2009- Hammacher Schlemmer announces the selection of The Best Swim Mask, chosen over other models in tests by the Hammacher Schlemmer Institute for its superior fit, adjustability, comfort, and visibility.

The Hammacher Schlemmer Institute's research team conducts extensive side-by-side testing of products using carefully controlled variables. After testing is complete, all of the products are rated on specific attributes such as functionality, ease of use, and durability.

The Hammacher Schlemmer Institute worked in concert with competitive swimmers to test the swim masks, and the panelists lauded The Best Swim Mask's 'perfect suction' that kept water out while remaining comfortable against the face. Lesser masks were criticized for allowing seepage and pressing too firmly around the eye sockets.

The Best Swim Mask earned the highest score for visibility, thanks to its wrap-around polycarbonate lenses that provide an 180º field of view--ideal for swimmers who prefer a less-constricted view of their surroundings. The Best Swim Mask also produced the least amount of glare and the lens coating protects against fog and scratches, and provides 100% UVA/UVB protection.

"The Best Swim Mask was cleverly designed with a silicone strap that adjusts with the touch of a button to fit the swimmer's head perfectly," explained Tara-Ann Dugan, Product Research Manager. "Panelists raved about this feature; one described it as 'amazing' and another claimed they were 'the best straps (he) ever used' on a swim mask.

The Best Swim Mask is available from Hammacher Schlemmer for $39.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.