THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST THERMAL CARAFE COFFEE MAKER

New York, NY, September 1st, 2008 - Hammacher Schlemmer announces the selection of The Best Thermal Carafe Coffee Maker chosen from a field of leading coffee makers for the flavorful coffee it produces and the carafe's superior heat retention.

The Hammacher Schlemmer Institute's research team conducts extensive side-by-side testing of products using carefully controlled variables. After testing is complete, all of the products are rated on specific attributes such as functionality, ease of use, and durability.

During a blind taste test, panelists favored the heady aroma and freshness of the coffee produced by the Best Thermal Carafe Coffee Maker. One tester commented that the coffee was "Light, very tasty, and not too strong," unlike competing models that extracted astringent, bitter cups.

"The Best Thermal Carafe Coffee Maker's superior coffee is due in large part to its direct grind-to-brew system," explained Tara-Ann Dugan, Product Research Manager. "It grinds only enough beans for the coffee being made, ensuring optimal freshness."

The Best Coffee Maker's stainless steel, insulated thermal carafe retained 88% of the coffee's peak temperature four hours after brewing, unlike lesser carafes that were only able to retain 72% of the initial coffee temperature.

Scoring highest for features, The Best Thermal Carafe Coffee Maker can make 10 cups of coffee in six minutes, it has a "stop and serve" feature that allows the carafe to be removed during brewing without dripping, and the LCD and six-button control panel allows users to program the unit up to 24 hours in advance, commencing bean grinding and brewing at the preferred time. It is available from Hammacher Schlemmer for $129.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.