THE HAMMACHER SCHLEMMER INSTITUTE ANNOUNCES THE BEST WOMAN'S SUN SHIRT.

New York, NY, March 1st, 2009 - Hammacher Schlemmer announces the selection of Best Women's Sun Shirt, chosen over other models in tests by the Hammacher Schlemmer Institute for its ability to block harmful UV rays, durability, and resistance to shrinkage.

The Hammacher Schlemmer Institute is a not-for-profit corporation established in 1983 to research, test, and rate products objectively and without commercial bias. After extensive side-by-side comparison testing of leading products within a specific category, the Institute awards the coveted "Best" title to the model that outperforms all other candidates.

The Hammacher Schlemmer Institute worked in conjunction with an independent laboratory to test the garments, and the Best Women's Sun Shirt blocked 98.68% of UV rays--30% more than lesser shirts. The Best Women's Sun Shirt has a UPF (ultraviolet protection factor) of 50+, a level of protection described as "excellent" by the Australian Radiation Protection and Nuclear Safety Agency.

The Best Women's Sun Shirt showed no signs of shrinkage after five wash cycles, and during tests for durability, it withstood 126.2 lbs. of force--35% more than other shirts.

"Not only did the Best Women's Sun Shirt prove to be the most effective at blocking the sun's harmful rays and extremely durable, but it was also very comfortable to wear," explained Tara-Ann Dugan, Product Research Manager.

"Unlike other shirts that were stifling in high temperatures, the Best Sun Shirt's open-knit construction allows for total breathability, helping keep the body dry and cool by wicking away moisture and providing an air-conditioned effect on hot days."

The Best Women's Sun Shirt can be worn in the pool or surf, yet dries in minutes once out of the water. The collared shirt offers classic styling with a six-button front, a generous cut for wearing over a bathing suit, and a split bottom for comfort. It is available from Hammacher Schlemmer for $69.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.