HAMMACHER SCHLEMMER INTRODUCES THE BETTER MOUSETRAP.

New York, NY, September 21, 2009 - "Build a better mousetrap, and the world will beat a path to your door." Taking Ralph Waldo Emerson's famous quote to heart, Hammacher Schlemmer continues its 161-year history of offering innovative products with the introduction of The Better Mousetrap, the most advanced rodent control system available.

Favored by professional exterminators and considered more humane than spring or glue traps, The Better Mousetrap delivers a high-voltage shock that instantly kills a rodent that enters its interior shock chamber.

"Because mice have no chance of escape, it's 100% effective," noted Hammacher Schlemmer's General Manager, Fred Berns. "Just set your bait and turn it on."

Mice can only reach the bait by crossing the patented trap's three electrically charged plates that sense the mouse's presence, triggering a fatal jolt of electricity. After dispatching the mouse, the shock chamber automatically rotates and deposits the carcass in a hidden receptacle that holds up to 10 mice. The device automatically resets to capture the next rodent.

"It's more sanitary than other styles of mousetraps and ideal for the squeamish because it's so easy to dispose of the mice," Mr. Berns explained. "Simply pull out the drawer and empty it into the trash."

All electrical components are inaccessible to pets and children and the device automatically deactivates when the lid is opened. Powered by four C batteries that enable up to 150 kills, the trap can be placed anywhere in a home that requires rodent control. An indicator light tells the user when a mouse has been trapped and when the collection drawer is full. The Better Mousetrap is available from Hammacher Schlemmer for $129.95.

For more information about Hammacher Schlemmer or their products, please contact Breanna O'Day at (847) 581-8739 or via e-mail at boday@hammacher.com.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com at its landmark store on East 57th Street in New York City.