Press Releases

HAMMACHER SCHLEMMER ROLLS OUT SPRING WITH HANDS-FREE ROBOTIC LAWNMOWER.



Chicago, Ill. (March, 2000) - Imagine mowing the lawn while lounging in the hammock. World-renowned retailer/cataloger, Hammacher Schlemmer, known for offering the best, the only and the unexpected, makes it possible with the ultimate lawn care product: The Robotic Lawnmower. A Hammacher Schlemmer exclusive, this lawnmower operates automatically using a computer-guidance system which leaves its owner free to relax.

After a simple, one-time set-up, the mower trims and mulches up to 5,000 square feet of lawn. To set up, the user places wire around the perimeter of the lawn and secures it with pegs - which are included. The wire is connected to a battery-operated perimeter switch. To start the mower, the user presses a button on the perimeter switch which directs the mower to advance to the wire and trim the lawn along it. When the mower completes the perimeter, the user presses another button to instruct the mower to cut the lawn within the perimeter wire. No further attention is required.

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Pneumatic sensors allow the mower to stop when it hits an obstacle. Perimeter wire can be placed to guide the mower around flower beds and trees. The mower can be programmed for a specific time limit, or left to mow until its batteries are depleted. A full charge lasts about 3 ½ hours. The robot also has a control unit for manual use.

The Robotic Lawnmower is environmentally friendly as well. It mulches nutritious clippings and recycles them back into the lawn. In addition, unlike gas mowers, it makes only as much noise as a box fan, so it will not disturb neighbors with loud noises or fumes.

Hammacher Schlemmer is the nation's longest continuously published catalog and has been introducing high quality, innovative products to further the lifestyle of American consumers since 1848. The company also operates retail stores in New York and Chicago, and a web site at www.hammacher.com.

To order or request a catalog, call 1-800-543-3366, visit the company's web site at www.hammacher.com or retail stores in New York, Chicago and Beverly Hills.

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