TESTED BY THE HAMMACHER SCHLEMMER INSTITUTE: THE BEST COMPACT ZOOM BINOCULARS

New York, NY, July 1, 2010 - Hammacher Schlemmer announces The Best Compact Zoom Binoculars, after they outperformed all other models in tests for image quality, ease of use, durability, and features.

"For 27 years, the Hammacher Schlemmer Institute has performed comparison tests to determine which products are The Best of their kind," explained Sheri Camarata, Product Research Supervisor for the Hammacher Schlemmer Institute.

The Best Compact Zoom Binoculars allowed analysts to easily read the first six lines of an eye chart from 220' away--the most lines of any model tested. When tested from the last row of a 3,563-seat opera house, The Best Compact Zoom Binoculars provided crisp images of actors and sets, while lesser models produced only blurry, washed-out images.

The Best Compact Zoom Binoculars have fully multi-coated 21mm objective lenses and a Bak-4 prism system, providing 8X to 16X magnification while blocking all of the glare that diminished the image transmission of other binoculars.

"The Best Compact Zoom Binocular produce up to a 261' field of view at 1,000 yards, making them ideal for sporting events, concerts, or outdoor activities," explained Ms. Camarata.

"The Best Compact Zoom Binocular produce up to a 261' field of view at 1,000 yards, making them ideal for sporting events, concerts, or outdoor activities," explained Ms. Camarata.

The Best model's center control dials proved to be the easiest to use when adjusting the zoom and focus. The Best Compact Zoom Binoculars? lenses stayed fog-free in sub-freezing temperatures, and their rubberized coating prevented damage after repeated drops from a height of 4', unlike lesser models that fogged up or became scratched

The Best Compact Zoom Binoculars are available from Hammacher Schlemmer for $129.95. For more information, www.hammacher.com or call 1-800-543-3366.