Hammacher Schlemmer moves uptown to more spacious quarters at 13th Street and Fourth Avenue, previously the site where New York's first reservoir once stood. The new location began stocking new and unique merchandise - piano parts. With pianos now the favored parlor instrument, Hammacher sold piano parts to piano makers throughout the country with nearly 20 boxcar loads a year going to one customer - Kimball Brothers.
In the same year that Henry Ford sets a new automobile land speed record of 91.37 mph, and the ice cream cone is invented during the Louisiana Purchase Exposition, Pitcher Cy Young of the Boston Americans throws the first perfect game in the modern era of baseball against the Philadelphia Athletics.
An article in The American Upholstery and Carpet Journal describes Hammacher Schlemmer's new quarters in glowing terms. "Architecturally, the structure is imposing and thoroughly in keeping for the purposes intended. One of the most noticeable features is the really magnificent show windows on the Fourth Avenue side. These are furnished in the finest paneled mahogany, highly polished, and the display of tools in them does not fail to attract the attention of the veriest layman."
