In the same year that Hammacher Schlemmer introduces the first Portable Radio-weighing 30 pounds-the first Pop-Up Toaster appears on the shelves of our New York store. The device is ideally suited for use with the culinary innovation of the day: pre-sliced bread.
In 1931, construction of the Empire State Building is completed, and its doors are opened to the public on May 1. The 102-story building soars 1,250 feet over Manhattan's skyline, making it the world's tallest building for the next 40 years, until it is surpassed by the World Trade Center.
Among the many sporting goods now available at Hammacher Schlemmer, is The Kangru Springshu, "An invigorating sport for small boys and girls!" Like wearable pogo sticks, the shoes are strapped on over a child's shoe, literally putting a spring in their step. A pair sells for $3.00.
An example of Hammacher Schlemmer's transition from hardware to housewares, this 5-piece set for carving roast and game features stainless steel German blades and genuine stag handles.
In the same year Hammacher Schlemmer debuts its housewares supplement, the first catalog of its kind in the country, this brightly colored yet simply titled "Gifts" supplement (in which our name appears on neither cover) is published. These catalogs signal a new era in our history as the old image of hardware and tools begins to fade.