This is the truly quiet juicer that produces less than 1/2 the noise of a typical juicer. Unlike lesser juicers with blades that spin at 15,000 rpm and generate up to 85 dB of noise (the same as city traffic), this masticating juicer's auger spins at an efficient 78-rpm and generates merely 40 dB--less than a normal conversation. The masticating process extracts juice by squeezing the fruit or vegetable instead of grinding and tearing like typical centrifugal juicers, preserving vitamins and minerals while minimizing liquid separation. The auger-driven device even juices vitamin-rich foods that clog common models, such as kale or wheatgrass, and the juicer's filter removes the bitter pith, seeds, skin, and pulp before the liquid is channeled into an awaiting glass. The juicer requires less than 3/4' sq. of countertop space and it automatically rinses the juicing chamber between cycles when water is poured down the chute. The juicing chamber, auger, and filter remove and can be cleaned easily with the included brush. 17" H x 9 3/4" W x 6 1/2" D. (21 lbs.)