Chicago, Ill. (MARCH, 2004)—Hammacher Schlemmer, the company that's famous for offering the innovative and the unusual, is spotlighting a fresh line-up of products that provide safety and comfort for even the most pampered pets-and that make life a little easier for their owners as well.

• The Folding Strolling Pet Carrier makes outings with pets as easy as pushing a baby carriage. Designed for cats and dogs up to 25 pounds and particularly useful for house cats and older dogs with hip and joint ailments, the carrier keeps pets safe, ventilated, and shaded. $99.95.
  
  
• The Come-and-Get-It Pet Feeder calls your pets to dinner with your own voice, even when you're not there. Offering the convenience of an automatic pet feeder, it allows you to record up to a 20-second message that will play at each timed feeding to signal meal time. $129.95.
  
  
• Continuously circulating, filtering, and aerating your pet's water supply, the Feline Drinking Fountain mimics the flow of a faucet, so pets are encouraged to drink more often and receive the hydration that's essential for their health. $29.95.
  
  
• Dogs are especially susceptible to dehydration, heat stroke, and dry skin in hot summer sun. Now the award-winning Pet Parasol-almost 6' wide and low to the ground-assures that Fido always has a shady spot out of the sun. $49.95.
  
  
• The Classic English Bike Basket, a Hammacher Schlemmer Exclusive, is handmade in England and deep enough to transport cats, small dogs or several bags of groceries.
  
  
• A boon for older animals or those suffering from joint problems, The Three-Step Pet Staircase makes it easy for pets to climb to couches, beds, and other furniture. Lightweight and portable, it's priced at $59.95.
  
  
• Three award-winning "Safe Outdoor" products are specifically designed to enhance pet safety. Start with the Catwalk, at $99.95-an open-air walkway that allows indoor cats and roving dogs to enjoy the outdoors while keeping them safe on balconies, decks, or in your yard. Then add the Penthouse, at $149.95-a striped sunshade plus three comfy hammocks. For the ultimate in luxury and comfort, the Cabana at $29.95 attaches to the Catwalk and adds the protection of a sunshade plus the comfort of a hammock.
  

Founded in 1848, Hammacher Schlemmer is the oldest catalog company in America, with a well-deserved reputation for offering unusual, innovative products. The tradition continues through its catalog, retail stores in New York and Chicago, and Web site (www.hammacher.com).