New York, NY, November 1, 2007 – Hammacher Schlemmer announces the selection of The Best Electric Tea Kettle, chosen over other models in tests by the Hammacher Schlemmer Institute due to its heat retention, rapid boiling, and safety features.

“For 24 years, the Hammacher Schlemmer Institute has used rigid, methodical testing procedures to determine which products are the best,” explained Fred Berns, President of the Hammacher Schlemmer Institute.

The Best Electric Tea Kettle boiled 7-½ cups of water in eight minutes, while other models took as long as 14 minutes. 25 minutes after the kettle was turned off, it maintained the ideal tea-steeping temperature of 180.5 º F.

The kettle’s superior safety features include an automatic shutoff that initiates when the water reaches the boiling point or it falls below the two-cup minimum, and the lid opens in three stages, allowing steam to slowly (and safely) release.

“The slow release of steam distinguished the Best Electric Tea Kettle as the safest of all models tested,” stated Product Analyst Jaclyn Gragnani. “Other kettles allowed all of the steam to escape as soon as the lid was opened, increasing the risk of steam burns.”

Made from brushed stainless steel, the kettle was the easiest to use because it has an LED-illuminated water gauge, removable scale filter that treats hard water, the handle remains cool to the touch, and the kettle detaches from the base for ease of carrying. The Best Electric Tea Kettle is available from Hammacher Schlemmer for $69.95. For more information, please visit www.hammacher.com or call 1-800-543-3366.

About Hammacher Schlemmer
Hammacher Schlemmer is America’s longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer’s innovative offerings are available through its catalog, online at www.hammacher.com, and at its landmark store on East 57th Street in New York City.