

HAMMACHER SCHLEMMER INTRODUCES THE WORLD'S BEST PRE-LIT CHRISTMAS TREE
New York, NY, September 25, 2006 The World's Best Pre-Lit Christmas Tree is available only from Hammacher Schlemmer, eliminating the need to string lights, vacuum fallen needles, refill water reservoirs, and struggle with disposal when the holidays have passed.
"Hammacher Schlemmer is committed to making customers' lives easier by offering the most realistic looking tree in the world, professionally strung with the best lights available and guaranteed for life," said Joe Jamrosz, Corporate Sales Manager for Hammacher Schlemmer. "There is, quite simply, no finer pre-lit tree anywhere."
The tree is modeled on a live Noble fir, widely considered to be one of the most desired holiday varieties because of its deep blue-green color and symmetrical branches. Actual Noble fir branches were used in the molding process to replicate the exact growth patterns and the distinct short, wide, rounded needle tips of the original fir. The needles are soft to the touch, making it easy to handle, and the tree is so authentic that it has been mistaken for a live specimen by tree farmers.
Unlike packaged light strands, which fail when only one bulb ceases to work, this tree has strands of advanced integrated circuit lights that withstand the failure or removal of multiple bulbs, ensuring bright, clear, reliable lighting year after year, backed by the Hammacher Schlemmer Lifetime Guarantee of Complete Satisfaction. All light strands are professionally strung, making the cords practically invisible against the branches, and with just one connection to make from the tree to a wall socket, you won't have to worry about the clutter of multiple cords.
"Assembling the tree is easy," adds Jamrosz. "It takes only 30 minutes to set up, as each section conveniently unfolds like an umbrella. The flame-resistant needles are also crush-resistant, so The World's Best Pre-Lit Christmas tree will look brand-new even after years of use and storage."
The tree is offered in sizes ranging from 4 ½ to 16 feet tall and priced from $149.95 up to $1,799.95. Both clear and multi-colored lights are available. For more information, please visit www.hammacher.com or call 1-800-543-3366.
About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products with a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com, and at its famed flagship store on East 57th Street in New York City.
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