Hammacher History

U.S. History

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1839

Albert Hammacher

Albert Hammacher, the man who would eventually provide half of our company's name, is born on February 16, 1839 in Leichlingen, a town in the...more

George Armstrong

United States Army officer George Armstrong Custer is born in Ohio. Custer developed a strong reputation leading Union troops during the Civil War...more

1841

William Schlemmer

William Schlemmer, whose name will come to be associated with a landmark New York City store and America's longest-running catalog, is born on... more

William Henry Harrison

William Henry Harrison served the shortest tenure of any U.S. president, just 32 days, and became the first to die in office. Vice President John Tyler is sworn in... more

1848

Hardware Store

The store that would eventually become known as Hammacher Schlemmer - one of the first national hardware stores - begins in the Bowery district of New York City... more

Gold Rush

On January 24, 1848, gold is discovered in California, eventually sparking a huge influx of prospectors from across the country and around the world to the area...more

1853

Early Photo of Hardware Store

Twelve-year-old William Schlemmer, born in Westphalia, Germany, comes to America where he finds sanctuary and employment at the store... more

President Franklin Piece

On January 24, 1848, gold is discovered in California, eventually sparking a huge influx of prospectors from across the country and around the world... more

1857

Alfred Hammacher

By 1857, construction was booming and the hardware business increasingly found itself in demand. As a result Tollner needed to expand to larger... more

Hollywoodland 1857

On March 23, 1857, Elisha Otis' first elevator is installed at 488 Broadway in New York City. That same year, Hollywood, the famed center of movie production... more

1862

Merchant Rebellion Tokens

As the Civil War began, demand increased for Hammacher & Tollner's specialty hardware, with the company supplying Northern manufacturers... more

American Civil War Union and Confederate Flags

The American Civil War, or the War Between the States, begins in April of 1861, when forces of the newly formed Confederate States attack the U.S. military... more

1867

Hammacher Schlemmer Store 1860s

Throughout the 1860s, William Schlemmer began to gradually buy out Charles Tollner's stake in the company. When Tollner passes away in 1867, 26 year-old Sclemmer... more

Little House On the Prarie Book Cover

On February 7, 1867, Laura Ingalls Wilder was born near Pepin, a small town in the "Big Woods" of Wisconsin. Her childhood and experiences here formed the... more

1876

First Telephone Directory

Following Bell's success with the telephone, which led to a widespread use and new market full of telephones as well as the typewriter, Hammacher begins... more

Alexander Graham Bell

On March 10, 1876, Alexander Graham Bell makes the first successful telephone call to his assistant Thomas A. Watson, saying "Mr. Watson, come here... more

1881

Hammacher Schlemmer First Catalog

William Schlemmer was made a full partner in the company and the firm took its present name, A. Hammacher Schlemmer & Co. His son, William F. Schlemmer... more

President James Garfield

On the morning of July 2, 1881, President James Garfield was shot twice by an assassin, Charles J. Guiteau, a disgruntled federal office-seeker... more

Hammacher Schlemmer Illustrated Catalogue and Price List

Our first Illustrated Catalogue and Price List showcased products with the same care as they received in the mahogany cases of our store. This page ... more

1883

Hammacher Schlemmer Store Early Years

As ornate furniture designs and tufted luxury in sofas, chairs and footstools becomes more popular, Hammacher introduced a new Upholstery Goods department... more

Brooklyn Bridge

The same year that the 1st Vaudeville Theater opens in Boston, Massachusetts, the Brooklyn Bridge, connecting the boroughs of Manhattan and Brooklyn... more

Hammacher Schlemmer Lougee Improved Hair Picker

Hammacher Schlemmer introduces the Lougee Improved Hair Picker, a labor-saving machine that removes impurities from filling used in upholstery... more

1892

Hammacher Schlemmer Store Interior Early Years

Albert Hammacher resigns, leaving the entire business in the control of William Schlemmer who forms a new corporation but retains the company's... more

Ellis Island in New York City

The first federal immigrant inspection station is opened on Ellis Island in New York City. The first immigrant to pass through Ellis Island is... more

1896

Hammacher Schlemmer Store

Taking advantage of the new technology developed during the Industrial Revolution, Hammacher Schlemmer's store in New York City becomes... more

F. Scott Fitzgerald

American author F. Scott Fitzgerald, whose literary masterpiece "The Great Gatsby" was hailed as one of the most important books of the century... more

Francis Glue Spreading machine

Hammacher Schlemmer offered a Francis Glue Spreading machine, an iron and steel contraption for furniture makers that automatically... more

Hammacher Schlemmer 400-page Tool Catalog

Hammacher Schlemmer publishes a 400-page catalog featuring tools for all trades. In keeping with its reputation for high quality and and wide selection... more

1902

1902 Automobile

Despite the fact that there are fewer than 600 automobiles in New York City and no gas stations, Hammacher Schlemmer introduces the first Auto... more

President Theodore Roosevelt

Theodore Roosevelt becomes the first American President to ride in an automobile when he rides in a Columbia Electric Victoria through Hartford, Connecticut.

The Star Screw-cutting Engine Lathe

Weighing up to 750 lbs., the "Star" Screw-cutting Engine Lathe was operated via foot pedals. Chief among its many virtues was was its outstanding... more

Hammacher Schlemmer offers the tourist autokit

To help motorists reduce their repair bills, Hammacher Schlemmer offers the tourist autokit, "the highest type of repairing outfit procurable". The kit contains... more

Hammacher Schlemmer 300 Page Tool Catalog

Hammacher Schlemmer publishes catalog No. 115, a 300-page edition featuring tools for machinists and metal workers. The opening page serves notice... more

1904

Hammacher Schlmemer Store

Hammacher Schlemmer moves uptown to more spacious quarters at 13th Street and Fourth Avenue, previously the site where New York's... more

Pitcher Cy Young

In the same year that Henry Ford sets a new automobile land speed record of 91.37 mph, and the ice cream cone is invented during the Louisiana Purchase... more

American Upholstery and Carpet Journal

An article in The American Upholstery and Carpet Journal describes Hammacher Schlemmer's new quarters in glowing terms. "Architecturally, the structure is... more

Hammacher Schlemmer Equipment Manual

The U.S. Navy begins using the company's catalog as an equipment manual - it was still used up until 1971.

1912

Hammacher Schlemmer Store Early Years

Business at Hammacher Schlemmer is booming as the company stocks over 100,000 items, the largest inventory of hardware on the East Coast. Even more... more

RMS Titanic

At 2:20 a.m. on April 15, 1912, the British ocean liner RMS Titanic sinks in the Northern Atlantic Ocean, taking with it over 1,500 victims and making it one... more

Hammacher Schlemmer's Cabinet Makers Benches

Hammacher Schlemmer's Cabinet Makers Benches were, appropriately, crafted almost entirely of wood and considered fine examples of furniture-making... more

Hammacher Schlemmer's Largest Catalog

Hammacher Schlemmer prints its largest catalog to-date. Spanning 1,112 pages and taking a total of four years to compile, the catalog confirmed Hammacher... more

1918

Hammacher Schlemmer's World War One Award

Two years after World War I broke out, William Schlemmer Sr. dies at the age of 75, leaving his son William F. Schlemmer complete control of the... more

I Want You For U.S. Army Recruiting Poster

The assassination of Archduke Franz Ferdinand, the heir to the Austro-Hungarian throne, sparks World War I, or the Great War. In less than a month... more

Czar Emissary

During the Russian revolution, the Czar sent an emissary to New York City to buy the world's greatest hardware and supplies. The representative from Russia... more

Hammacher Schlemmer Magazine Ad

According to a Hammacher Schlemmer magazine ad, "There is nothing more fascinating to the average man or boy than Tinkering With Tools"... more

1920

William F. Schlemmer

As American prosperity flourishes in the years following WWI, Hammacher Schlemmer, under the leadership of William F. Schlemmer, begins... more

Hammacher Schlemmer's 75th Anniversary Catalog

In 1920, Americans usher in the "Jazz Age," a period of economic prosperity. Also, the 19th Amendment to the United States Constitution is passed... more

Hammacher Gnome Campaign

Hammacher begins its "gnome" campaign - an ad campaign that featured diligent little cartoons in the pages of its catalogs.

1923

Hammacher Schlemmer's 75th Anniversary Catalog

Hammacher Schlemmer celebrates its 75th Anniversary and achieves the milestone of selling 100,000 different products. The company now operates out... more

George Herman Babe Ruth

The same year that the first issue of Time magazine is published, the first Yankee Stadium opens its doors to the public in the Bronx, New York City... more

Hammacher Schlemmer 32-page brochure

Hammacher Schlemmer publishes a 32-page brochure to commemorate its 75th anniversary. Documenting the company's growth, as well as the... more

1926

147 East 57th Street in New York City

Hammacher Schlemmer moves to its present location at 147 East 57th Street, a twelve-story building designed and built specifically for us. With a new... more

Harper Lee

American novelist Harper Lee, whose sole novel, To Kill a Mockingbird earned her a Pulitzer Prize and the Presidential Medal of Freedom... more

Hammacher Schlemmer - The House of Fine Housewares

This ad for giant matches and a lighter imported from France is a fine example of our evolution from a hardware store to "The House of Fine Housewares"... more

Hammacher Schlemmer Landmark New York Store

This advertisement in The New York Times invites the public to visit our landmark store "New in everything but the unfailing policy of generous dealing and strict... more

Hammacher Schlemmer 1920s Ad

This catalog shows Hammacher Schlemmer at the crossroads of its hardware store roots and its new direction as a purveyor of unique gifts... more

1929

The Little Show on Broadway

By 1929, Hammacher Schlemmer was becoming known as an entertaining place to shop as well as browse for the serendipitous. Thanks to this reputation... more

The Great Depression - Long line for food

On October 29, 1929, the Wall Street Crash marks the beginning of the Great Depression. Lasting until 1933, the financial crisis brings about high... more

Hammacher Schlemmer Sewette Ad

One way Hammacher Schlemmer seeks to appeal to the fastidious taste of its upscale clientele is by putting an unusual twist on otherwise mundane household... more

1931

Hammacher Schlemmer Introduced the first pop up toaster

In the same year that Hammacher Schlemmer introduces the first Portable Radio-weighing 30 pounds-the first Pop-Up Toaster appears on the shelves... more

The Empire State Building

In 1931, construction of the Empire State Building is completed, and its doors are opened to the public on May 1. The 102-story building soars 1,250... more

The Kangru Springshu

Among the many sporting goods now available at Hammacher Schlemmer, is The Kangru Springshu, "An invigorating sport for small boys and girls!" Like... more

Hammacher Schlemmer Houseware Ad

An example of Hammacher Schlemmer's transition from hardware to housewares, this 5-piece set for carving roast and game features stainless steel... more

Hammacher Schlemmer Gift Supplement Ad

In the same year Hammacher Schlemmer debuts its housewares supplement, the first catalog of its kind in the country, this brightly colored yet simply titled... more

1934

Lord Rothschild

Miss Palmer is hired as Hammacher's first female salesperson, a bold and considered by some almost scandalous employment practice for the time... more

Biograph Theatre 1930s

The same year the Apollo Theater opens its doors in Harlem, New York City, Public Enemy Number One, John Dillinger, is gunned down in a shootout... more

The Kitchen Closidor

In the same year Hammacher Schlemmer introduces the first Electric Dry Shaver and the first Electric Food Processor-the Waring Blender, created by musician... more

Hammacher Schlemmer Unique Wares Ad

This ad to support our "Unique Wares" catalog features our new Indirect Lamp, a wall bracket lamp that "can be hung up or taken down with as much ease... more

Hammacher Schlemmer Unique Wares Ad 1934

"As usual, Spring finds 'The House of Fine Housewares' blossoming with the unusual", boasts our "Unique Wares" catalog. Our store has added a new glassware... more

1939

Dominic Tampone

Dominic Tampone, later a president of Hammacher Schlemmer, was recognized as Hammacher Schlemmer's top salesman. In protest of the Nazi... more

Clark Gable and Vivien Leigh in Gone With the Wind

On December 15, the film Gone with the Wind, starring Vivien Leigh, Clark Gable, Olivia de Havilland, and Leslie Howard, premieres at Loew's Grand Theatre in... more

The Tip Over Tea Pot

"Most ingenious!", the Tip Over Tea Pot has a separate chamber for tea leaves in its top. When the pot is set on its side, the tea begins to steep. When again... more

The New Yorker Cover 1937

The New Yorker profiles Hammacher Schlemmer, describing our company's metamorphosis from a hardware dealer to a store which now deals... more

Hammacher Schlemmer Food Department

One way Hammacher Schlemmer sought to serve the needs of its refined clientele was to create a "Connoisseurs' Food Department" that gathered delicacies... more

1945

William F. Schlemmer

In 1945, William F. Schlemmer passes away at the age of 67, leaving his wife, Else, in charge of the company. Schlemmer began working at the hardware... more

1945 World Series Detroit Tigers vs. Chicago Cubs

The same year that President Franklin Delano Roosevelt is elected to an unprecedented 4th term and World War II officially ends with the surrender... more

Ink Maker Pen

The Ink Maker Pen uses a dehydrated ink "battery" that produces a fresh supply of ink when the pen is placed in a cup of water. Made of durable plastic-"streamlined... more

Outdoor Furniture Newspaper Ad

This newspaper ad for outdoor furniture shows a couple shopping in our New York store, presumably visiting to "Learn the priceless art of relaxation... more

Hammacher Schlemmer Gift Catalog

The cover of our gift catalog features an illustration of a fine Victorian lady accompanied by her son (in matching garb) window shopping outside what appears to be... more

1948

Else Schlemmer Celebrates 100 Year Anniversary of Hammacher Schlemmer

Hammacher Schlemmer celebrates the 100th Anniversary of offering the "Best," the "Only" and the "Unexpected." Our next century begins with... more

Albert I first monkey astronaut

The same year the Berlin Blockade begins, prompting the U.S. to launch the Berlin Airlift, Albert I becomes the first monkey astronaut, traveling... more

1948 Ferris Wheel Set Ad

The same year Hammacher Schlemmer introduces the first Automatic Steam Iron and the Amazing Electric Broom, this "Ferris Wheel Set" captures the atmosphere of... more

Hammacher Schlemmer Gift and Fine Housewares Catalog Cover

In a departure from our typical gnome-inspired covers, this Gift and Fine Housewares Catalog features a whimsical depiction of two dogs riding a gift-laden toboggan... more

1955

Hammacher Schlemmer The Coffee Cooler and Reclino Specs Ad

By 1955, Hammacher Schlemmer completely discontinues the sale of hardware in favor of more upscale merchandise with the renewed emphasis on... more

Rosa Parks

On December 1, 1955, Rosa Parks is arrested for refusing to give up her seat on a bus to a white person, sparking the beginnings of the national civil... more

Rhinestone Pet Collar

In the same year that Hammacher Schelmmer introduces the public to the first Electric Toothbrush, we offered rhinestone pet collars for $1.10 per inch... more

John Gerald Hammacher Schlemmer Magazine Ad

In 1953 Else Schlemmer sold the business (marking the end of the Hammacher and Schlemmer families' involvement) to a group of investors who proved to... more

Hammacher Schlemmer Spring Supplement Cover

Perhaps a sign of the times, the design of our Spring supplement is atypical with its simple cover illustration dominated by our name in large type. "Your... more

1962

Invento

By 1962, Dominic Tampone was made president of Hammacher Schlemmer - bringing with him a focus on mixing the practical along with the whimsical... more

John F. Kennedy and Fidel Castro in the Cuban Missle Crisis

On October 28, 1962, the Cuban Missile Crisis ends with Soviet Union leader Nikita Khrushchev announcing that he has ordered the removal of Soviet missile... more

John Lennon holding The Something Box

Hammacher Schlemmer and its New York Store begin selling the first Home Bowling Alley and the "Nothing Box" (subsequently rechristened "The Something Box"... more

Hammacher Schlemmer Fall Catalog Cover

The cover of our Fall catalog pictures a variety of convenient beverage-making small appliances. With the exception of the front cover, this issue is notable... more

1964

Claudia Johnson

New First Lady Claudia "Ladybird" Johnson calls in Hammacher Schlemmer to redecorate the White House closets, following a precedent of Presidential customers.

Meet the Beatles album cover

On January 20, 1964, Meet the Beatles!, the first Beatles album in the United States, is released. Within weeks, The "Fab Four" vault to the #1 spot... more

London Taxi Cab

In keeping with our reputation for offering "...interesting, exciting, or glamorous things", Hammacher Schlemmer imports and refurbishes London Taxi Cabs... more

Hammacher Schlemmer Summer Catalog cover

"This, like most of our imaginative merchandise, is as much fun as it is practical?typically Hammacher Schlemmer; so much so that we use one, ourselves... more

1968

Radarange Microwave Oven

In 1968, Hammacher Schlemmer introduces America to the first "Telephone Valet" - now commonly known as an answering machine - and the Radarange... more

Martin Luther King, Jr.

On April 4, 1968, Martin Luther King, Jr. is assassinated while standing on his hotel balcony at the Lorraine Motel in Memphis, Tennessee, inciting riots... more

Gwaltney Easter Ham

A hostess could not only purchase fine cookware, dinnerware, and silver serving platters from Hammacher Schlemmer, but also a gourmet meal itself... more

Dominic Tampone

In a September 1968 profile in Merchandising Week, Dominic Tampone describes the typical Hammacher Schlemmer item, "it's brand new ... it could be too... more

Hammacher Schlemmer Spring Catalog Cover

The front cover of our Spring catalog features our Irish stickproof cookware. Specially made with a "uniquely formulated cast iron core with a bonded-white... more

1973

First Cordless Telephone

Hammacher Schlemmer marks 125 years of innovation by introducing a wave of product offerings that had never been available for home purchase: the Rovaphone... more

Sears Tower in 1973

On May 3, 1973, the Sears Tower in Chicago is completed, becoming the world's tallest building - a distinction it will hold until 1998. The 108-story... more

The Electric Closet

The Electric Closet organizes clothing and accessories on a revolving lazy susan type mechanism. The device operates via hand switch or foot pedal so "you... more

Hammacher Schlemmer 125th Anniversary Catalog cover

Our 125th anniversary edition features an assortment of unique kitchen and entertaining products from a "provision cabinet" with clear plastic containers to... more

1977

The Cuisinart food processor

Another one of Hammacher Schlemmer's "firsts," the Cuisinart food processor makes its way into our catalog and onto the shelves of our New York store... more

The Atari 2600 video game console

Atari, Inc. introduces the Atari 2600 video game console to the public, popularizing home video game play through the use of interchangeable cartridge... more

Natures Environment Spa

We introduce Natures Environment, a personal haven that "reproduces Mother Nature's elements to induce complete relaxation and rejuvenation... more

Wall Street Journal

In a May profile by The Wall Street Journal, Hammacher Schlemmer is lauded as a visionary retail store for "its ability to spot new gadgets before... more

Hammacher Schlemmer First Full-Color Catalog

In 1977, Hammacher Schlemmer prints its first full-color product catalog. The cover depicts The Tahiti Bar (flanked by our ever-present mischievous gnomes)... more

1983

Chicago's famed North Michigan Drive

In 1983, the J. Roderick MacArthur, CEO of Hammacher Schlemmer, establishes the Hammacher Schlemmer Institute - an independent... more

Sally Ride

The same year that Sally Ride becomes the first American woman in space, on board the Space Shuttle Challenger, Michael Jackson performs the dance... more

World's Smallest, Lightest Pocket Television

Hammacher Schlemmer unveils the World's Smallest, Lightest Pocket Television. The television displays images on a 23/4-inch diagonal LCD screen instead... more

New York Times article, A Renewal of Hammacher

A New York Times article describes how we overhauled our New York store to refocus our efforts on "The Best, The Only, and The Unexpected". We closed six... more

Hammacher Schlemmer Fall Catalog

Our Fall Catalog is the first to include ratings from the newly established Hammacher Schlemmer Institute. Using an "enstar" rating system (a blue seven-point star)... more

1986

CompuServe

Living up to its reputation as an innovator, Hammacher Schlemmer teams up with CompuServe to sell products online, becoming one of the first retailers to go... more

Space Shuttle Challenger

On January 28, Space Shuttle Challenger disintegrates 73 seconds after launch, the entire crew of seven astronauts perishing, including schoolteacher... more

The Official New York Santa Claus Suit

The Official New York Santa Claus Suit is identical in every detail to the one worn by Mr. Kringle in the New York City Thanksgiving Day Parade. Custom made... more

Hammacher Schlemmer 1986 Catalog Cover

The helpful gnomes, Hammacher and Schlemmer, are back again on our catalog cover, in this case, serving as unpaid models. Rather than giving one... more

1991

Skymall Catalog Cover

Hammacher Schlemmer joins a select group of retailers when it becomes a charter member in SkyMall, a specialty catalog that is inserted into the seat back... more

Michael Jordan

Led by regular season MVP and scoring leader Michael Jordan, the Chicago Bulls defeat the Los Angeles Lakers of Magic Johnson four games to one... more

Self-propelled pool cleaning robot

This self-propelled pool cleaning robot uses six microchips with a total of 128 preprogrammed movement patterns to autonomously scrub, vacuum.. more

Hammacher Schlemmer Late Spring Catalog

The cover of our Late Spring catalog featured a replica of a Cody box kite, a manned kite designed for military use during WWI by flamboyant aviation pioneer Samuel... more

1994

Hammacher Schlemmer Epcot Theme Park Exhibit

Hammacher Schlemmer opens an exhibit at Disney's Innoventions pavilion at Epcot Theme Park. The pavilion is focused on technological advancements and... more

The Lion King

On June 15, the classic film, The Lion King, is released in theaters, becoming the highest-grossing film of 1994. The movie becomes the highest-grossing... more

The Four-Person Hovercraft

In the same year Hammacher Schlemmer introduces the first Integrated Caller ID And Answering Machine, The Four-Person Hovercraft makes its appearance... more

Hammacher Schlemmer Fall Catalog Cover

The cover of our Fall catalog features The 3-D Stereoscopic Cypermaxx Home Virtual Reality, a video gaming accessory that "completely involves you... more

1998

Hammacher Schlemmer Way Street Sign

Hammacher Schlemmer celebrates its 150th Anniversary. In honor and recognition of the company's longevity and history, New York City Mayor... more

Titanic motion picture movie poster

The film "Titanic", a fictionalized account of the 1912 sinking of the RMS Titanic, dominates the 70th Academy Awards. Nominated for... more

The Only Gravity Defying Rotating Globe

Imported from Europe exclusively for Hammacher Schlemmer, The Only Gravity Defying Rotating Globe is not only suspended mid-air, but it spins... more

Hammacher Schlemmer 150th Anniversary Catalog Cover

The cover of our 150th anniversary catalog is graced by The Bertazzon Venetian Carousel, a full-size fully-functional carousel that seats twenty... more

2003

The Folding Strolling Pet Carrier

With electronics, memorabilia, apparel and toys gracing its catalog and the shelves of its New York Store, Hammacher Schlemmer once again expands its product... more

The Supersonic Jet Concorde

In October, the supersonic jet Concorde completes its final North American flight before the fleet is permanently grounded. Flying at twice the speed of sound... more

The Oval Office Chair

The Oval Office Chair was made by the furniture maker who custom crafted office seating for eight different presidents (Franklin D. Roosevelt purportedly... more

Hamamcher schlemmer Holiday Preview Catalog Cover

In a departure from our traditional cover presentation, the 2003 Holiday Preview catalog features a cartoon that playfully acknowledges our well-deserved... more

2005

Hammacher Schlemmer New York Store

With the web-based side of Hammacher becoming such a productive aspect of the company - with online sales increasing at a rate of 30% each year... more

YouTube

On February 15, 2005, the Internet site, YouTube, goes online. The video-sharing website, created by three former PayPal employees, allows... more

Robby, the robot

Available only from Hammacher Schlemmer, this fully animatronic remote-controlled version of Robby, the robot from the from the classic... more

Hammacher Schlemmer Holiday Catalog Cover, The Voice Activated R2-D2

The cover of our holiday catalog featured The Voice Activated R2-D2, a motorized replica of the headstrong little "droid" from the iconic Star Wars films... more

2008

Hammacher Schlemmer Celebrating 160 Years

In 2008, Hammacher Schlemmer celebrates 160 years of Innovation and providing customers with "the Best, the Only and the Unexpected"... more

Barack Obama Oath of Office

On June 3rd, Barack Obama secures the 2008 U.S. Democratic Party presidential nomination becoming the first African-American presumptive presidential... more

The Personalized Whac-A-Mole Game

Hammacher Schlemmer introduces The Personalized Whac-A-Mole Game, the familiar arcade game that replaces the standard mole heads with... more

Newspaper ad for The Only Stainless Steel Wallet

This is a newspaper ad for The Only Stainless Steel Wallet that we introduced in 2008. The only billfold available woven from flexible stainless steel fabric... more

Hammacher Schlemmer Holiday Preview Catalog Cover, featuring The Classic Storefront Rocket Ride

Our Holiday Preview Catalog pictured The Classic Storefront Rocket Ride on its front cover. An authentic unit refurbished to its original state, this classic rocket... more

2011

United Kingdom's first Hammacher Schlemmer Catalog

Hammacher Schlemmer publishes its first catalog specifically for the United Kingdom. The 56-page catalog introduces Britons to to our selection of the... more

Steve Jobs

On October 5, Steve Jobs, co-founder, Chairman, and CEO of Apple, Inc., lost his battle with pancreatic cancer. Jobs' introduction of the of the Macintosh... more

The Light Cycle

In February, we introduced The Light Cycle, an illuminated, street-legal motorcycle inspired by the computer-animated cycle from the 2010 film... more

Family Guy spoof of Star Wars Return of the Jedi

In a spoof of the movie Return of The Jedi by the animated television series Family Guy, Luke (Chris Griffin) steals Yoda's credit card and immediately calls... more

The 20 Foot Animatronic Triceratops

Our Mid-Summer Supplement features The 20 Foot Animatronic Triceratops, a motion-sensing replica of the 67-million-year-old Cretaceous creature... more

2012

Hammacher Schlemmer Redesigned Website

In the same year that Hammacher Schlemmer unveils a redesigned web site featuring dramatic home page images, we introduce The Classic Manual... more

Queen Elizabeth II

Queen Elizabeth II celebrates her Diamond Jubilee, marking 60 years since her ascension to the throne of England. She has the distinction of being the... more

The WWII era PT Boat

Hammacher Schlemmer offers a genuine WWII era PT Boat. One of only 12 remaining in the world, the 66 year-old Patrol Torpedo Boat has been updated with modern... more

Mad Men TV reference

On the television series Mad Men, a hotshot prospective copywriter displays a Hammacher Schlemmer ad in his portfolio to demonstrate his creativity.

Hammacher Schlemmer Catalog Cover, The Killer Whale Submarine

In March, the Hammacher Schlemmer catalog cover features The Killer Whale Submarine, a watercraft that looks and behaves like a real orca... more

2013

Hammacher Schlemmer celebrates 165 Years at the New York Store

In November, Hammacher Schlemmer celebrates its 165th anniversary by unveiling a completely new interior at its landmark Manhattan store. Built for us in 1926... more

One World Trade Center

On May 10, the final piece of the spire is placed atop One World Trade Center (formerly know as the Freedom Tower) making it the tallest building...more

The Hot Tub Boat

Hammacher Schlemmer offers a handcrafted boat with a hot tub for six built into its deck. An integrated diesel-powered boiler heats the tub's water...more

November 20, 2013 Hammacher Schlemmer Day in New York City

The unveiling of our New York store attracts a bevy of celebrities, media representatives, and dignitaries who join us for a gala celebration...more

Hammacher Schlemmer Catalog Cover, The Golf Cart Hovercraft

In June, the Hammacher Schlemmer catalog cover features The Golf Cart Hovercraft, a vehicle that glides over sand traps and water hazards... more

2014

First Augmented Reality Catalog

Hammacher Schlemmer introduces the first Augmented Reality Catalog, a revolutionary new way to experience our unique products. Users simply scan...more

U.S. and Cuba restore diplomatic relations

The United States and Cuba begin the process of restoring full diplomatic relations. Secretly negotiated with the assistance of Pope Francis eases... more

The Submarine Sports Car

In October we introduced The Submarine Sports Car, the only car that navigates underwater realms as easily as it cruises across land. Inspired by the...more

Hammacher Schlemmer's Robert Bohlin appearing on Fox News

Hammacher Schlemmer's unique products appear in leading national publications such as Vanity Fair and Time magazine, and are featured on popular...more

Hammacher Schlemmer Spring Supplement Catalog Cover, The Fire Breathing Dragon

The cover of our Spring Supplement features The Flying Fire Breathing Dragon, a remote controlled jet-powered aircraft that soars at up to 70 mph...more

2015

The Cordless Heated Throw

Hammacher Schlemmer continues its heritage of innovation by developing its own problem-solving products. The Cordless Heated Throw...more

American Pharoah wins Triple Crown

American Pharoah wins The Kentucky Derby, The Preakness, The Belmont Stakes, and the Breeders' Cup Classic. The bay colt is the first horse...more

8'-tall inflatable rubber duckie

In May, we introduced an 8'-tall inflatable rubber duckie that floats in a pool or pond, or rests contentedly in a yard. Thirty times larger than the...more

Impractical Jokers

The cast of the reality series Impractical Jokers descends upon our Landmark New York store where they pose as salespeople. In a memorable scene...more

The Amphibious Sub-Surface Watercraft

The cover of our Spring Supplement features The Amphibious Sub-Surface Watercraft, a partially submersible vehicle that can be driven...more

2016

The Brightness Zooming Bed Reader's Lamp

Hammacher Schlemmer develops two new innovative types of light: the cordless over the shoulder reading light and the brightness zooming...more

Chicago Cubs Win the World Series

After a 108 year drought, the Chicago Cubs came back from a 3-1 deficit to win the 2016 World Series against the Cleveland Indians. The team's...more

The Exclusive Victorian Futurist's Electric Cycle

In October Hammacher Schlemmer introduces the exclusive Victorian Futurist's Electric Cycle, an electric tricycle with a rocket-shaped passenger section...more

Hammacher Schlemmer's New York Store Hosts Charity Event with Daymond John

In December we hosted a charity book signing with Daymond John of the hit TV show Shark Tank at our landmark Manhattan store. The proceeds benefit...more

The Undersea Aquahoverer

Our Spring catalog cover features The Undersea Aquahoverer, the easiest submersible craft to operate in the world. Requiring no more skill...more

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