In November, Hammacher Schlemmer celebrates its 165th anniversary by unveiling a completely new interior at its landmark Manhattan store. Built for us in 1926, this reimagined space now displays our signature collection of the Best, the Only and the Unexpected in open, brightly-lit showcases. A selection of extraordinary exhibits - including a killer whale submarine and a hovercraft - are suspended from the ceiling.
On May 10, the final piece of the spire is placed atop One World Trade Center (formerly know as the Freedom Tower) making it the tallest building in the Western Hemisphere and the fourth-tallest skyscraper in the world. The 104-story structure rises to a symbolic height of 1,776 feet, a salute to the year the United States declared its independence from England.
Hammacher Schlemmer offers a handcrafted boat with a hot tub for six built into its deck. An integrated diesel-powered boiler heats the tub's water while a 24-volt electric motor propels the boat up to 5 mph on calm water. The craft's hull is topped in African teaks and includes a concealed waterproof stereo system that pops up from the deck. The Hot Tub Boat sells for $42,000.
The unveiling of our New York store attracts a bevy of celebrities, media representatives, and dignitaries who join us for a gala celebration. The event receives extensive coverage in local, national, and social media outlets including New York Magazine, The Today Show, Fortune, and Bloomberg News. In honor of this momentous occasion, Mayor Michael Bloomberg proclaims November 20, 2013 "Hammacher Schlemmer Day."
In June, the Hammacher Schlemmer catalog cover features The Golf Cart Hovercraft, a vehicle that glides over sand traps and water hazards on a cushion of air as easily as it does over fairways and the rough. Powered by an axial-flow ducted fan that lifts the vehicle 9" off the ground without harming grass, it conveys a golf foursome and two sets of clubs at up to 45 mph. The Golf Cart Hovercraft sells for $58,000.