Skip to main content

Hammacher Schlemmer Introduces The Selfie Toaster Shovel

New York, NY, February 10, 2015 - Continuing its 167-year history of offering the Best, the Only and the Unexpected, Hammacher Schlemmer introduces The Selfie Toaster, which indelibly brands its owner's image onto slices of bread.

Crafted from a headshot photograph submitted online, custom stainless steel heating inserts capture a subject's full facial details, enabling the toaster's heating elements to brown light or dark likenesses of the subject onto one side of each piece of toast.

"It's always a delight when we can help solve problems while having fun," explained Hammacher Schlemmer's General Manager Fred Berns. "The toaster removes any question as to the ownership of the next two slices, hopefully reducing the number of toast tugs-of-war at breakfast."

A complimentary Hammacher Schlemmer insert is included as an example of how the toaster operates; custom inserts will be sent separately approximately two weeks after the customer uploads a high-resolution digital image online using the included instructions.

The Selfie Toaster Shovel is available from Hammacher Schlemmer for $69.95 For more information about this product, please visit, or contact Trish Hammond at (847) 581-8987 or via e-mail at

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at at its landmark store on East 57th Street in New York City.