Hammacher Schlemmer Marks 150 Years Of Celebrating The Future

Longest Continuously Published Catalog Retailer Unveils a Retrospective Exhibit At New York Store
CHICAGO October, 1998--Hammacher Schlemmer, known for introducing products that can only be described as "the Best, the Only, and the Unexpected," is marking a very important milestone--its 150th Anniversary. On October 29, 1998, Hammacher Schlemmer will celebrate this very special occasion with a reception at its New York store.

The evening will include the unveiling of a retrospective exhibit that features innovative products introduced by Hammacher Schlemmer over the past 150 years. The exhibit highlights the evolution of these products and includes what they look like today and a glimpse of their future design. Products highlighted in the exhibit include the first pop up toaster, the first steam iron, the first electric dry shaver, the first cordless phone, and the first electric tooth brush, among others.

"Since 1848, the Hammacher Schlemmer name has been synonymous with innovation and quality," said Bill Booth, president at Hammacher Schlemmer. "We thought it only fitting to mark this most important anniversary with a historical exhibit that documents innovations Hammacher Schlemmer has brought to American consumers."

Plans call for the exhibit also to be on display in the company's Chicago and Los Angeles retail locations some time in the next six months. At this reception, Hammacher Schlemmer will also give guests a sneak peek at its special 150th Anniversary Special Edition catalog, which is scheduled to be mailed November 4, 1998.

In addition, David Snyder, lifestyle editor at The Futurist will give a talk pinpointing five new products he predicts will become a reality in the next decade.

To help celebrate 150 years of successful retailing in New York City, the Mayor's Office is renaming the block on 57th Street between Lexington and 3rd Avenue "Hammacher Schlemmer Way."

For more information call 1-800-543-3366 or via email at pr@hammacher.com.

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at www.hammacher.com at its landmark store on East 57th Street in New York City.