Hammacher Schlemmer introduces the first Augmented Reality Catalog, a revolutionary new way to experience our unique products. Users simply scan specially marked catalog pages with their iPad to overlay a three-dimensional image of a product, spin the item 360 degrees, play videos, and more with just a touch.
The United States and Cuba begin the process of restoring full diplomatic relations. Secretly negotiated with the assistance of Pope Francis, the "Cuban Thaw" eases restrictions on travel and banking, reopens embassies in Havana and Washington D.C., and permits Americans to bring back prized Cuban cigars legally for the first time in over 50 years.
In October we introduced The Submarine Sports Car, the only car that navigates underwater realms as easily as it cruises across land. Inspired by the submarine Lotus driven by James Bond in The Spy Who Loved Me, the car floats when driven into water and submerges with the pull of a lever. The $2,000,000 battery-powered vehicle can drive for 80 miles on land and three hours underwater on a full charge.
Hammacher Schlemmer's unique products appear in leading national publications such as Vanity Fair and Time magazine, and are featured on popular national television programs such as Fox News, Bloomberg Television, and NBC's Today Show.
The cover of our Spring Supplement features The Flying Fire Breathing Dragon, a remote controlled jet-powered aircraft that soars at up to 70 mph and belches flame when on the ground. The dragon’s LED eyes glow red while it emits a fiery blast from a cleverly concealed (and flight-disabled) propane tank. It sells for $60,000.