Available exclusively from Hammacher Schlemmer, this is Merlin, the animated plush bear who’s eager to share his magical knowledge. Created by Gund, he is clad in a gold-lined cape that can be personalized with up to 16 letters in gold thread and wears a celestial wizard’s hat atop his furry noggin. A squeeze of his cuddly front paw gets the conjuring started as this grandmaster of magic’s head bobs and his mouth moves. Merlin enchants his audience with one of 12 rather silly spells spoken in a sweet childlike voice, such as “Polly-wolly-wiggle-pop!” and “Gimme, Gimme Chimichanga!” as the star-shaped wand he holds glows with mystical light. Includes three AA batteries. Ages 3 and up. 20" H x 8" W x 8" D. (14 oz.)