Designed by Gund, providers of plush toys since 1898, this is the soft block set that celebrates a baby's growth, milestones, and special moments. The set includes three blocks and six double-sided cards that serve as adorable props to commemorate your baby’s specific weekly and monthly achievements in photos or on social media, adding a special touch to everything from conquering their first steps to getting their first haircut and tooth. The pastel colored blocks double as squeezable, sensory-stimulating soft toys that crinkle, rattle, and engage babies. Machine washable, remove all cards before washing. For ages newborn and up.