Winner of Creative Child Magazine’s Top Toy of the Year Award, this is the personalized plush purse playset designed to be soft and huggable for infants and toddlers. Designed by Gund, maker of beloved plush toys since 1898, the set comes with everything a baby finds fascinating in mom’s handbag. The pink mini-purse includes a cell phone that rings when squeezed, a soft credit card with embroidered numbers, brightly colored toy keys, and a compact with an unbreakable mirror that will entertain baby. A touch-and-close fastener keeps the toys securely enclosed in the purse. The child’s name is embroidered with up to 12 characters in deep pink thread. Surface washable. Ages newborn and up. 9 1/2" L x 7" W x 2 1/2" D. (1/2 lbs.)