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Hammacher Schlemmer Introduces Merlin, The Spell Casting Bear

New York, NY, November 15, 2016 - Continuing its 168-year history of offering the Best, the Only and the Unexpected, Hammacher Schlemmer introduces Merlin, The Spell Casting Bear, an app-accessible device that enables pet owners to check in on a pet from anywhere and remotely dispense treats.

A gentle squeeze of his cuddly front paw gets the conjuring started as this grandmaster of magic's head bobs and his mouth moves. Clad in a gold-lined cape and wearing a celestial wizard's hat atop his furry noggin, Merlin enchants his audience with one of 12 rather silly spells spoken in a sweet childlike voice, such as “Polly-wolly-wiggle-pop!” and “Gimme, Gimme Chimichanga!” As Merlin recites his incantations, the star-shaped wand he holds glows with mystical light.

"The holidays are a magical time of year for our kids," explained Hammacher Schlemmer's General Manager Fred Berns. "Merlin brings enchantment that lasts all year and inspires children of all ages with fun and fantasy."

Created by Gund, whose plush toys have delighted little ones since 1898, this cute little conjurer is available exclusively from Hammacher Schlemmer and operates using three included AA batteries. For ages 3 and up.

Merlin, The Spell Casting Bear is available from Hammacher Schlemmer for $49.95. For more information about this product, please visit, or contact Trish Hammond at (847) 581-8987 or via e-mail at

About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only, and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, and backs its products by a rather famous Lifetime Guarantee of Complete Satisfaction. Hammacher Schlemmer's innovative offerings are available through its catalog, online at at its landmark store on East 57th Street in New York City.